We've seen what running a business really costs.
Business Actuator’s mission is to guide small business leaders to peak performance.
We listen then implement targeted fundamental processes that provide solutions to real-world challenges faced on a daily basis.
Our Passion from the beginning!
Kevin didn't start Business Actuators because he read about the problem in a book. He saw it firsthand as a business owner himself for over 30 years, across hundreds of businesses he has worked with, in every industry, at every stage of growth.
The pattern was always the same. Smart, capable owners who were good at what they did, working harder than ever, and still feeling like the business was slipping out of their control. Not because they lacked talent. Because no one had ever helped them build the clarity, the leadership, and the strategy to match the business they were building.
That's what Business Actuators exists to fix.
Kevin works at the intersection of brand, leadership, and strategy, not as an advisor who hands you a plan and walks away, but as a partner who stays involved through execution. His clients don't just get ideas. They get results.
R. Kevin May
Founder and CEO
WHAT WE BELIEVE
Growth happens when brand, strategy, and leadership move together.
Most coaches focus on one thing. Goals. Accountability. Marketing. Systems. We've found that when those pieces aren't connected, when a business has a great strategy but unclear leadership, or strong execution but a weak brand, growth stalls.
Our Mission.
"Igniting small businesses to grow confidently through coaching, training and fractional expertise."
Our Values.
Our values shape how we think, how we lead, and how we help businesses grow.
We begin by leading with integrity, holding ourselves to the same honesty and accountability we expect leaders to model. In our work, we serve with excellence—professional, reliable, and committed to people first—and act with mastery, bringing deep skill and meaningful results to every engagement. We advance by innovating with purpose and choosing to win together, because better businesses are built through shared progress. And ultimately, everything we create is driven by two outcomes: to drive impact that truly matters and to pursue growth that moves organizations forward.
MEET THE TEAM
The people behind the work.
Kevin May
Founder & CEO / Lead Coach
Kevin founded Business Actuators after years of working with growing companies and seeing the same pattern: owners who love their work but struggle to scale it. He helps clients break through the roadblocks holding them back and build businesses that are healthy, growing, and profitable without sacrificing everything to get there.
Amanda Kersey
Leadership Trainer
Amanda is a leadership coach and instructor with a passion for helping professionals unlock their full potential. With a background in organizational leadership, training, and team development, she brings a hands-on, practical approach to leadership growth focused on real behavior change, not theory.
Rachel Dorsey
Leadership Trainer
Rachel is a leadership coach and instructor with a passion for helping professionals unlock their full potential. With a background in organizational leadership, training, and team development, she brings a hands-on, practical approach to leadership growth focused on real behavior change, not theory.
Rosa Pelayo
Marketing Management
Rosa is a marketing strategist with a passion for helping businesses grow through clear communication and thoughtful marketing. With experience in branding, social media, content strategy, and visual storytelling, she creates marketing that builds trust, strengthens brands, and connects with the right audience.
Ready to see what's possible?
Let's start with a conversation.